Bead Fest Santa Fe is your jewelry arts paradise! Indulge in hands-on Workshops for all experience levels, and shop the Expo for beads, gemstones, tools, finished pieces and more.


Have a question about the show? Get all of your questions answered below.

General - Expo

The Bead Fest Expo is open March 24-26, 2017. It’s your chance to shop for beads, gemstones, tools, supplies and even finished jewelry from exhibitors you won’t find in any store.

Where is the show located?

Santa Fe Community Convention Center (Expo & Workshops)
201 W Marcy St
Santa Fe, NM 87501

Drury Plaza Hotel in Santa Fe (Workshops)
828 Paseo De Peralta
Santa Fe, NM 87501

How do I get to Bead Fest Santa Fe?

Air: Fly into Albuquerque International Sunport or Santa Fe Municipal Airport.

Transit: The Santa Fe Pick-Up shuttle service is a fast, free way for passengers to get around downtown. If traveling between Albuquerque and Santa Fe, we suggest using the New Mexico Rail Runner Express or the RoadrunneR Shuttle and Charter.

Directions: We recommend using Google to plot your route to the Santa Fe Community Convention Center.

How much does it cost to attend?

EXPO: Onsite entrance is $15 and is good for the entire 3-day weekend.
Purchase your Event Expo Pass online for only $12 with the $3 off coupon available!

WORKSHOPS: Workshops run from 1-hour to 2-days in length, and start at $35. Pricing is based on the length of the workshop and the supplies included. Workshop attendees receive free admission to the Expo.

Event Expo Pass: how to purchase/what do I do when I arrive?

Purchase online: You can purchase your Event Expo Pass online.
If you purchased your Event Expo Pass online, you need to come to the WILL CALL window, provide your ID, and you will be given your pass for the weekend. Make sure to come to REGISTRATION each day for your sticker for the day.

Purchase at show: To purchase your Event Expo Pass at the show, come to the REGISTRATION with cash or credit ready.

Does the event have free WIFI?

Yes. Both the Convention Center and our host hotel, Drury Plaza Hotel in Santa Fe, offer free high speed internet in all rooms and in the lobby.

Where can I stay? What hotels are in the area?

We highly recommend staying at our host hotel: Drury Plaza Hotel in Santa Fe. All overnight guests will receive a free hot breakfast every morning, a complimentary rotating menu of hot foods and cold beverages each evening, free WIFI, shuttle transportation and more during their stay.

Hotel rooms are booked directly through Drury Hotel Reservations by calling 1-800-325-0720. Refer to Group Number 2261678. You may also book your room online at by entering Group number 2261678.

Reservations must be made by Wednesday, March 8, 2017 to guarantee the negotiated room block rate.

Drury Plaza Hotel in Santa Fe • 828 Paseo de Peralta, Santa Fe

Where is there parking?

Onsite parking at the Santa Fe Community Convention Center is available to Bead Fest attendees. The rates are as follows: $1.00 for the first hour, $2.00 for the second hour and each hour after, and $12.00 Max / Same Day.

Our host hotel offers daily parking for guests at $7.00 per day per vehicle. Overnight parking is $7.00 per vehicle. Guests can enjoy the convenience of our shuttle service with daily routes to the Santa Fe Community Convention Center.

Downtown Santa Fe has approximately 1,853 off-street spaces in three garages and three surface lots. Maximum rate at each facility is for a 12-hour period - double the maximum rate for 24-hour parking fee.

I have special needs, can you help me?

Please let us know your special needs as soon as possible by sending an email to

Can we bring strollers or rolling bags?

Yes, strollers and rolling bags are allowed on the Expo floor as are scooters and wheelchairs. Please help prevent tripping hazards while shopping in the aisles by being midful of your space/bag.

Can children attend?

Children of all ages are welcome on the Expo floor. Children 12 and under are free.

You must be 16 years of age to register for Workshops. By registering you agree that you are capable of maintaining the pace of the workshop, or are willing to work at your pace within the schedule of the workshop.

Where can I buy food and refreshments?

Concessions are located in the back of the Santa Fe Community Convention Center and are open during show hours. The venue also has onsite vending machines and there are several restaurants within a short walking distance of the convention center.

Is this a wholesale or retail event? What do wholesale buyers need to do?

Our events are open to the public and tend to be retail oriented. As such, prices marked by exhibitors should always be retail. Exhibitors set their own criteria for offering wholesale pricing. All wholesale buyers are expected to show the exhibitor proper buying credentials prior to conducting wholesale transactions.

How do I exhibit?

Download a contract or contact Dana Groves, Event Sales Manager, at or call (215) 510-0493 for more information.

How do I advertise?

Contact Dana Groves, Event Sales Manager, at or call (215) 510-0493 for more information.

Still have questions? How to contact us

Email is the fastest option for a response.

Instructors/Workshops/Registration - email or
Exhibitors/Expo/Advertising - email
General Questions - email


Workshops take place March 23-26 at at both the Drury Plaza Hotel in Santa Fe & the Santa Fe Community Convention Center. Enjoy a wide selection of hands-on Workshops with renowned jewelry artists.

How do I register?

All registrations take place online through our secure registration system.

Use the registration site to search and sort through the 100+ Workshop offerings. You can sort by date, technique, instructor, or length. Add workshops to your cart by simply clicking on the green + symbol, to the right of the workshop name. To remove, click the red - symbol. Your previous selections will be saved from previous sessions. If this becomes confusing you can clear your internet cache and cookies for the site.

Click on the [More Info] link at the bottom of the workshop description to see the kit contents and workshop location.

To proceed to check-out, click on the 'New Registration' button at the top or bottom of the page, you will be redirected to a secure site to review your workshop selections and register. Please contact Bead Fest customer service if you have questions.

Continue Incomplete Registration If you started to register and did not finish you can quickly continue where you left off. Just click on the 'New Registration' button and fill in the email address you used previously and click 'Continue' - you will be able to continue where you left off.

The information you fill out under Attendee Information is the information used for your name badges. If you are registering on someone's behalf (birthday/holiday gift for example) you put their information in this section and your information at the end for billing purposes.

Your registration confirmation will be sent to you via email. You will also receive Bead Fest updates on Workshops, instructors, special events, hotel & travel information and more. Note: Registration confirmation and email updates are sent to the email address used to register under Attendee Information.

An email address is required for every registrant. If you do not currently have an email address, you can create one for free—try or

Your badge and Workshop schedule will not be mailed in advance of the show. Your schedule is available online through your confirmation email and your badge will be waiting for you at our onsite registration desk when you arrive.

Are there any other ways to register?

We strongly recommend that you register online prior to the event. If you are not able to register online, please contact the Bead Fest Team 8:30AM-4:30PM EST at

You can visit onsite registration at the Santa Fe Community Convention Center beginning Thursday, March 23 at 7:30 AM. We accept payment via credit card or cash. Onsite registration is based on Workshop availability and we strongly suggest you check the website prior to the event to see if space is available.

How do I add or change Workshops?

ADD: The easiest way to add a Workshop is to email with your name and the Workshop you would like to add to your schedule.

You are always able to register again online for another Workshop. Please be sure only the additional Workshop is checked off to prevent double billing.

CHANGE: You can swap Workshops and make changes to your schedule through Thursday, February 9, 2017.

If you would like to change a Workshop you must contact us by emailing between 8:30AM-4:30PM EST.

In order for our instructors to prepare for Workshops adequately, workshop switching will not be allowed after Thursday, February 9, 2017. We supply the instructors with their minimum workshop numbers prior to the Bead Fest taking place. We appreciate your understanding that this policy ensures a fair amount of prep time and reimbursement for our instructors, as well as enough materials present for each workshop member expected.

How do I cancel my registration? What is the cancellation policy?

If you wish to cancel a Workshop, you have until Thursday, February 9, 2017.
A cancellation fee of $20 per workshop will be deducted from your refund amount. After Thursday, February 9, 2017, there are no additional cancellations or changes allowed and no refunds will be provided. There are no exceptions.

All cancellations must be made in writing to

If a Workshop is sold out, can I be put on a wait list?

A waitlist is available for any Workshop that is sold out - you can find them in the registration system on the review agenda page. If you would rather not go through registration, you can send us an email at requesting to be added to the wait list.

Can I register for a friend?

We prefer each individual participant handles his/her own registration. You can register for someone else by filling out their information under Attendee Information, the email address you fill out in this section will be the email address confirmation emails and communications are sent.

What supplies do I need for my Workshops?

Each Workshop has a "Workshop Attendee Should Bring" list. The items listed will be general supplies and special items for each class. Some Workshops also have a materials fee, which covers materials purchased by the instructors that you will use in class. The kit materials are in addition to those you'll be bringing from the "Workshop Attendee Should Bring" list. Often the instructor will bring additional materials to share.

Do I need to check in for my Workshop?

Come to the Santa Fe Community Convention Center lobby and visit the pre-registered students counter - provide your last name and you will receive your name badges which will grant you access to the Expo floor.

2017 Sponsors

Bollywood Beads
The Urban Beader
Santa Fe Jewelers Supply